IMPORTANCE OF DEFINING PERSONAL STYLE 

If you are here it means you know the importance of self-expression. Our individuality is not only vital to society, as it impacts our identity and stimulates innovation but it also lets us express our soul and match our lifestyle here and now.

It's important to dress for yourself. Each day is an opportunity to embrace your individuality and reflect your personality through your style. 

Having your personal style visualised helps you in so many ways. You shop more efficiently and more confidently and you feel like your clothes are your second skin.

Image by Brooke Cagle

HOW I AM THE BRAND DEFINES YOUR PERSONAL STYLE

It all starts with a consultation, either face-to-face or via video call, when I get to know you in order to create the accurate style for you.

It might be that you fully know your style already but need to visualise it and start your journey from there. Or you would like to completely change your image, have an idea but not a clear picture.

Aga, the I AM the Brand stylist will do her research based on the thorough consultation with you and will provide you with full board of your style for approval. Once you're happy with the result, Aga will then create a board of all wardrobe items matching the style. Here is an example of a Style Board. This of course will be available for your eyes only.

This option is perfect for those who are not ready to shop yet but also to those who need a clear guidance but are happy to shop on their own in their own time.

This is also the first step to wardrobe management and personal shopping.

Your Personal Style Board includes:

* a customised colour palette of your main, complimentary colours as well as neutrals

* photos and description of textiles , textures and tailoring matching your personal style

* details, silhouettes, accessories

* images of outfits built from existing online clickable and purchasable products matching the style and budget

Once you have your personal style board you can request a styling session based on the board or a style trial session.

“Aga is a delight to work with. She gives you time, gets to know your needs and her advice is spot on. I'm someone who is very self conscious and she has given me confidence to dress with style. Highly recommend.”

Cathy Read

WHAT DO THEY SAY ABOUT I AM THE BRAND